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Adobe Photoshop CS6 Beta – Available for download

Here we go folks, the Adobe Photoshop CS6 BETA is now available for download!

Adobe Photoshop has been, and will always be (IMO) the best digital image editing software in the world. You can now preview some of the awesome performance enhancements, more tools and more!

http://labs.adobe.com/downloads/photoshopcs6.html

WINDOWS (DMG, 984MB): http://labsdownload.adobe.com/pub/labs/photoshopcs6/photoshopcs6_p1_mac_032112.dmg

MAC ZIP,1.7GB: http://labsdownload.adobe.com/pub/labs/photoshopcs6/photoshopcs6_p1_win_032112.zip

Here are some of the Photoshop CS6 Highlights:

  • CONTENT AWARE PATCH: You can now patch images with better control using this new tool in the Content-Aware technology. You simple select the sample area you want to use to create the patch and the Content Aware Patch will blend all the pixels for a gorgeous result!
  • FASTER PERFORMANCE AND MODERN User Interface: Built with the Mercury Graphics Engine, Photoshop CS6 can now give you faster results, almost real-time when you edit with tools like Liquify. The new interface also boasts of darker background options so that your images will POP!
  • RE-ENGINEERED DESIGN TOOLS: You can get consistent formatting with the new type styles, create and apply custom strokes and dashed lines to shapes!

DOWNLOAD PHOTOSHOP CS6 BETA NOW!

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Posted by rhommel - March 22, 2012 at 7:12 am

Categories: Photography Softwares   Tags: , ,

Do Your Photography Marketing On TV

If you love photography, and you have decided to shift from enjoying it as a hobby to making it as a real profession where you can earn, then you better thing of ways on how to come up with the best photography marketing strategies for you to be known in the field of photography.

Being a freelance photographer can be the most enjoyable job you can ever have, especially if you love snapping around. Having one or two clients every month is good to keep you going with your interest on becoming a professional photographer. But with a good set of photography marketing strategies, did you know that you can further increase your client count? Below are some of the ways to increase your sales and profit as a freelance photographer.

The first thing that you can start doing is to advertise your service. This can be an expensive investiture, but if you know where to start, you will realize that you need not to spend big at once. A typical example is a community channel that you might have in your local cable TV. Contact these people, and ask if there is a way to include a simple advertisement on air, for start up businesses like yours. This type of photography marketing is not that expensive, but you can attract a great volume of customers, who are just residing near your location.

Nonetheless, you have to be ready with a few information on hand, which can be asked of you, when you request an advertisement to be aired on TV. Just to give you a quick list on these information you must have on hand, please see the following details below:

  1. You must have an amazing portfolio, containing your past and recent shots covering different types of events and subjects you got interested with. If you want to market yourself as a photographer specializing on one field, then you may want to include more photos on that subject for people to see. For example, if you want to be known as a beach wedding photographer, you must emphasize on that by showing more photos of wedding held on a beach setting, and showing the different effects you can do with your camera, to make the photos even more spectacular.
  2. You must also be ready with a brief introduction of yourself as a photographer. You can build your credibility by including seminars, trainings, or courses you took, to hone your skills in photography. You can also add some information pertaining to the reason why you love your profession, and how you got into it.
  3. Last but not the least, you have to make sure on having the full list of your services and the rates as well. You should also include ways for people to contact you like the name of your business, website, email, contact numbers and so on.

These are the following information you must have on hand, if you want to start your photography marketing through an aired advertisement.

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Posted by rhommel - March 18, 2012 at 12:11 pm

Categories: Photographers SEO, Photography Articles   Tags:

Let People Know That You Are A Professional Photographer

What is the essence on improving your skills as a photographer, building a great website for your business, creating the most enticing offers, if no one is going to avail your service, because they simply did not know that you exist? If you want to earn from being a photographer, you have to think of the best ways for photography marketing in order to let the people know that you and your business exists, and that you are ready to serve them with any photography service that they may need.

Not all photographers are lucky enough to have the best connections to gain a list of clients, even as a newbie in the field. Majority of the aspiring photographers needs to exert a lot of effort, time, and patience in photography marketing strategies, to start counting your profit and earnings as a professional photographer.

One way to start your photography marketing is to check the available tools online. The good thing about today’s technology is that aspiring photographers need not to invest a lot to create high quality prints anymore. During the early days of photography, people who want to start a business in photography should come up with a local physical shop, where he or she can display the prints, to show the quality of work. This investment is quite expensive, which can be the reason, why not so many photography businesses are set up before. Today, photographers can take advantage of setting up a photography business, even if there is no capital involved. There are so many free websites where you can start displaying your digital pictures and offer your service to the public. The challenge you just have to face with this kind of photography marketing is that you have to make it good in terms of content, quality of picture, SEO, and layout, because almost every aspiring photographer is doing the same thing, to introduce their business as well.

The next thing you may want to consider when doing your photography marketing for your business is that you have to be very specific on your offer. Although it can be good to be a versatile photographer, having one specialty will do the trick to capture the right customer for your business. People normally search the website by including the kind of special skill of a photographer. For example, if they want to hire a photographer for their upcoming wedding, the person searching for the service is most likely to type in “wedding photographer” in the search engine field. Therefore, if you want the people to see you at once, you might want to tag yourself with a special skill that you think you are good at. You might also want to create contents about your specialty, so that the search engine will be able to index your page, and include them in the results of the search.

These are just some of the photography marketing strategies you can do for your business, to keep the customers coming in.

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Posted by rhommel - March 18, 2012 at 12:02 pm

Categories: Photographers SEO, Photography Articles   Tags:

Tips For Photography Marketing

While you are waiting for client calls and orders from your photography website, maybe you can start adding some helpful photography marketing strategies for your business, in order to increase your sales and profit.

Remember, you are not the only photographer in your town. If you want to get the majority of the customers needing photography services, you have to be on top of every photographer in your place. You can achieve that goal, if you know how to use the different photography marketing available, which is not very complicated to understand and perform.

Here Are Some Helpful And Simple Tips You Can Consider To Increase Your Sales And Profit

Be creative – being creative is one of the best tips you need to understand when doing photography marketing. This might involve your website and business card. Since these two tools you use for marketing are the first few things your potential customer will look at, make sure that everything on it is done creatively, to keep them interested with your work and service. For websites, make sure that the fonts are crisp and readable, and the content is unique and written in a professional tone. You want to keep them clicking on every page, so it is important to sustain their interest by not giving all the information in one blow. You might also want to limit the size of the pictures on your portfolio, as this can slow down the download process of your page, which can irritate your viewer in a snap. Furthermore, make sure that the layout of your website is made accordingly to present a photography business. On the other hand, your business card should also be as creative as your skills as a photographer. All details like your name, contact numbers, email, website, and more, should be indicated. Make the details on your card readable and emphasize on the contact details and your special service, to attract the right customers at once.

Bargains And Deals – you must understand that with the way the economy is doing these days, people may find it a bit heavy in the budget to include their needs for photography, even if the photography marketing offers are enticing and impressive. However, you as a photography business owner can decide on how much bargain and discounts can you give to your customers, which will not compromise the needs of your business, and still gain a small profit out of it. Most people will look for the best offers when it comes to everything that they need. If your photography business is giving the best offer amongst other photography businesses in your town, then you are likely to get majority of the sale. By giving discounts, you will increase the list of your clientele, where you can also gain more customers from their referrals and recommendations. You just have to maintain the level of quality each customer needs, and you can be sure to keep your business going steady for years.

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Posted by rhommel - March 18, 2012 at 11:57 am

Categories: Photographers SEO, Photography Articles   Tags:

Free Tools For Photography Marketing

Being a photographer is a one tough job, not just because of the competition you have with other competitors, but because you must always improve and update your skills every now and then, in order to cope up with the fast changing demands of people, when it comes to their photography needs. When you are thinking of the best photography marketing for your business, you must always consider the fact that you have to make the customers know about the benefits that they can get from your business and how they will be able to appreciate your style when it comes to photography. Your skills in photography are not enough to bring you the kind of profit your are aiming to have, if you were not able to create a good photography marketing strategy.

You need photography marketing simply to increase your profit, and to keep your business rolling.

The good thing about photography marketing these days, is you need not to spend a lot, just to start on strategizing for your business.

Below Are Some Of The Most Effective And Free Tools For Photography Marketing That You Can Use

These photography marketing tips are proven to be effective by a lot of professionals in the field. Although time and patience will be needed here, you must understand the fact that you need to work really hard on your marketing strategies, so that you will always have an edge towards your competitors in the field.

Blog for photos

there are a lot of free websites where you can start a blog containing your photos to create a portfolio. This type of photography marketing is very effective, because people normally looks at the quality of photos you have, and your style on capturing special moments of people’s lives. In fact, a person who needs photography service need not to read a lot of info on your page, just to be sure that they want to avail yourself. Your photos will be more than enough to speak about your credibility as a professional photographer, and the rest will be discussed as soon as the potential customer rings you and inquires about the rate you can offer for his/her photography needs. One thing that you just have to be concerned about when dealing with blogs for photography, is that you need to consider SEO. This is one way for your blog to be indexed by any search engine online, so people will find your link from the results shown, after making a search.

Social Media For Photographers

another free website where you can display your pictures for photography marketing is through social networking websites like Facebook and Twitter. You can reach a wider range of potential customers here, as everyone using the social networking websites are somehow linked to one another. You just have to make sure on updating your social websites as much as you can, so that people will always have something new to look at, and they will never get bored looking at your page every now and then.

Being a photographer is a one tough job, not just because of the competition you have with other competitors, but because you must always improve and update your skills every now and then, in order to cope up with the fast changing demands of people, when it comes to their photography needs. When you are thinking of the best photography marketing for your business, you must always consider the fact that you have to make the customers know about the benefits that they can get from your business and how they will be able to appreciate your style when it comes to photography. Your skills in photography are not enough to bring you the kind of profit your are aiming to have, if you were not able to create a good photography marketing strategy.

You need photography marketing simply to increase your profit, and to keep your business rolling.

The good thing about photography marketing these days, is you need not to spend a lot, just to start on strategizing for your business.

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Posted by rhommel - March 18, 2012 at 11:55 am

Categories: Photographers SEO, Photography Articles   Tags:

How To Do Photography Marketing As A Newbie In The Field Of Photography

Learning the art of photography marketing is not just beneficial to professional photographers, but to the newbies in the field as well. If you are just starting out in the business of photography, you will need to exert a lot of effort and time, for people to know that you are a photographer, by having a show room of your works, or perhaps giving each one your calling card. Nonetheless, you cannot do this always, especially in your day to day life, and you will miss out people in letting them know that you are in the business of photography, and that you are ready to offer your service.

The reason why you need to put a lot of attention to photography marketing is that people will never know that you are in the business of photography, unless you let them know.

As a newbie in the field, you may want to start collecting photos to create your portfolio. You can roam around the city and bring a camera with you, to capture the busy streets, the people, or perhaps any subject that might catch your attention. Believe it or not, when people see you with a camera and snapping around, they will ask you the most unbelievable question like “Are you a photographer?” Although the answer to their question should be obvious enough, you should answer them straight by saying yes, and give them your calling card, just to let them know that you are ready to offer them your service. This is one funny photography marketing, but according to a lot of professional photographers of today, this strategy really works, and can bring you a few clients to start up your business.

Business cards are very important when it comes to photography marketing. You have to give all of the information you want your potential customers needs to know, but you might want to be brief and short when it comes to the information on your card, so that the person who will be reading it, will not get bored understanding what’s written on it.

Here are some of the important inclusions you have to consider on your card, for photography marketing purposes.

  1. Your name
  2. Contact numbers (mobile/telephone/fax)
  3. Email address
  4. Website (where you can show your portfolio)
  5. Your specialty as a photographer

Family Gatherings And Events Can Be The Best Venue To Reveal Yourself As A Photographer

If you have a friend, a relative who is getting married, or perhaps hosting an event, this can be your chance to reveal yourself as a professional photographer. It’s up to you if you want to take pictures for free, or let  your family know that you can give them a great bargain from the professional service your can give them. The place can also be a good venue for you to distribute your business card to the guests, in the hope that you will gain more clients from that event.

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Posted by rhommel - March 18, 2012 at 11:46 am

Categories: Photographers SEO, Photography Articles   Tags: ,

Stephanie Provato

I had to priviledge of shooting the lovely Stephanie Provato last weekend with Stephanie and her team at Blushpretty. I had posted most of the photos on my portfolio site, http://torontophotographer.net

I just thought I would post this Black and White version of one of her shots. I really like it, so I hope you like it too :)

Stephanie Provato

Stephanie Provato in Black and White

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Posted by rhommel - March 17, 2012 at 10:47 am

Categories: Toronto Photoshoots   Tags:

Toronto Photoshoots – Beautiful Portraits

When I am not shooting weddings, I usually collaborate with other photographers and beauty studios for fun. Couple of weeks ago, I collaborated with Stephanie’s team at Blushpretty (www.blushpretty.com) for some beauty portraits. We were so lucky to work wih Elinor from Elite Model Management and Elise from Sutherland Models.

Model: Elinor, Elite Model Management
Creative Director: Stephanie Daga for BlushPretty
Production Coordinator: Elaine Atkins
Photographer: Rhommel Bernardino
Makeup by: Lindsay Daw and Arianne DeGuzman for BlushPretty
Hair by: Stephanie Daga

 

Model: Elise, Sutherland Models
Creative Director: Stephanie Daga for BlushPretty
Production Coordinator: Elaine Atkins
Photographer: Rhommel Bernardino
Makeup by: Fiona Man for BlushPretty
Hair by: Stephanie Daga
Lash Extensions by: Sommer Dunsmuir for Flirt Custom Lash Studio
Production Assistant: Alanna D.

As far as the lighting set up for these photos, it’s a simple 1 light set up. Shoot-through umbrella, top front of the model about 6 feet away then a small reflector for fill just below her face.

If you are interested in shooting with us, please join the Toronto Photography Group - http://photographersforum.ca. We are pretty active in shooting in and around Toronto. In fact, we are shooting again this afternoon :)

 

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Posted by rhommel - March 11, 2012 at 12:28 pm

Categories: Toronto Photoshoots   Tags: , ,

Wedding Photographer: Choosing the right camera, Full Frame VS Cropped

Wedding is obviously among the most special occasions in the life of any individual and everything related to the occasion has to be perfect. When it comes to wedding, both video and still photographs play a great role in treasuring the memories of the auspicious occasion. Therefore, everything related to the day has to be perfect. Someone who is planning his career as a wedding photographer has to be responsible enough to get every picture perfect. To get every snap correct, Canon EOS 5D3 can be a good choice.

Why DSLR Cameras Are Preferred?

For quite long, analog cameras have been successfully replaced by the digital cameras. Though different types of digital cameras are available in the market, DSLR cameras are considered to be the best choice for wedding photographs. These cameras use single lens for taking the snaps and helps in clicking completely noise free pictures. As the photographer can actually see what he records in the camera, he can take more accurate images every time. By using the DSLR crop factor, one can also select the appropriate size of the recordings and delete the unnecessary portions.

Unlike the other cameras, DSLR cameras can help in recording the movement or the spontaneity of the wedding. It has more battery power compared to that of the analog cameras and also offers better storage with high capacity memory cards. With high ISO capacity, these cameras can help in taking the best snap in the most challenging light conditions. Canon EOS 5D3, which is soon to be launched in the market, is expected to have all these features to make it the perfect camera for professional wedding photography.

Whether One Should Go For Full Frame DSLR and DSLR Crop Factor?

DSLR crop factor and Full frame DSLR have now become popularly used terms among the professional photographers. However, these might seem to be a bit confusing for a novice in the field and he might toss his mind to select the best among the two. Well, both full frame camera and cameras with crop factor are widely accepted. Full frame DSLR refers to those cameras, which use the 35mm film for recording any event. These are the standard cameras used for recording purposes.

Though there is no huge difference between the two cameras, the sensor size of the two makes all the variation. DSLR cameras with crop factor have lower sensor size compared to the full frame cameras. However, that is not a disadvantage as it uses the same pixel size.

By using cameras with DSLR crop factor, one will be able to adjust the sensor size as per his requirements. As the lens size remains unchanged while the sensor size becomes less, one can enlarge the photograph more compared to the photographs taken from full frame cameras. Using cameras with crop factor is an ideal choice for wedding ceremonies as one can capture the mood of the people in a much better way with this sensor.

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Posted by rhommel - March 10, 2012 at 9:12 pm

Categories: Photography Gear   Tags:

Importance of DSLR Sensor Size and Pixel Density

Taking a snap with a DSLR digital camera is obviously one of the best ways of treasuring your special moments. Yet, before using any high end camera, it is important to know its functionalities, usage guidelines and how to take care of the camera. Someone who is planning to purchase Canon EOS 5D3 camera can check out a few important factors related to DSLR cameras.

What Does DSLR Stands For? What Are The Benefits Of DSLR Cameras?

DSLR cameras have become a popular name in the market. Digital Single Lens Reflex or DSLR denotes the functionality of the camera. It also clearly indicates that the camera uses single lens for taking image, which is not available in the point and shoot digital cameras. Though the price of DSLR cameras are higher compared to other digital cameras, photographers prefer to use it for the advantages it offers. Compared to other cameras, photographers can actually see what is being recorded in the camera and can adjust the focus, colors, lights etc in the appropriate way.

DSLR Sensor Sizes – A Brief Overview

 When someone is using a DSLR digital camera, it is important to learn about the DSLR sensor sizes. If the sensor size is not adjusted in an appropriate way, it might not be possible for any photographer to take the best snap. Depending on the use as well as the price of the cameras, one can find different types of sensor sizes. Some of the relative sensor sizes of cameras have been described below:

Among the Cannon cameras, 1DX/5D3 digital cameras of the company are noted among the commonly found full frame sensors used these days. Cameras, which are included in Cannon’s 1D series includes 1.3 x cropping factor, which might not available in popular DSLR cameras of other companies. The pixel density of the cameras is also quite high, which will help in taking better snaps.

Sensor sizes used in different compact cameras and phone cameras generally ranges from ¼ inches to 2/3 inches. These cameras also helps in taking quality snaps if one selects the right angle and gets appropriate light. Different high end cameras manufactured by the leading manufacturers may cost a bit higher but they offer excellent photographs. Canon EOS 5D3 camera, which is expected to be released in the market soon, is also going to offer a wide range of features that will help in taking better snaps at ease.

Why Cameras Have Different Sensor Sizes?

The functionalities and the usage guidelines of the digital SLR cameras are similar to the functionalities of the analog cameras to some great extent. The only difference is the storage feature. These cameras do not use films like the analog cameras. Here the sensor mount, memory card and internal memory of the camera have replaced the film casing of the camera. The batteries of these cameras are also more powerful compared to the analog cameras as these consume more power. As these cameras use better features, it also offers much accurate photographs.

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Posted by rhommel - March 10, 2012 at 2:43 pm

Categories: Photography Articles   Tags: ,

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